Wednesday, April 09, 2025

Cécred Hair Care Sales Surpass Predictions


This week Beyoncé and Tina Knowles' Cécred Hair Care line debuted at Ulta Beauty [click here if you missed that]. 

Cécred sales have already surpassed predictions...

Ulta Beauty pulled out all the stops to celebrate its official launch of CÉCRED hair care on Sunday night, including an influencer-focused event with a personal appearance by founder Beyoncé Knowles-Carter, a hair show hosted by vice chairwoman Tina Knowles and a who’s who of Ulta Beauty’s executive team.
“This actually could be [Ulta Beauty’s] largest launch, period, in our history, because I have a little fun fact for you,” Ulta Beauty CEO Kecia Steelman said during her event welcome speech Sunday. “I’ve been checking sales a little bit, and just our e-commerce sales today alone have already doubled what we thought we would do in an entire week.”

26 comments:

Anonymous said...

Didn't know she had a hair care line. I've seen Rihanna's at Khol's

Anonymous said...

Once I seen black women still wearing weave and still getting perms knowing these things cause cancer I was done. If our women would focus on their bodies like they focus on their appearance, (hair, nail, weave, eyelashes, etc.) us Black Men would appreciate that.

Anonymous said...

How does weave cause cancer?

Anonymous said...

@11:25AM... believe it or NOT I am 100% Real...God knows I wouldn't lie. Yes...I'm black..duh!

Anonymous said...

11:38 The ones that don't have weave and lashes yall call mean and masculine and I can guaranphuckingtee 100% of Black women don't wear weave and get perms.

Find you a Black woman without a weave and stop concerning yourself with the ones who do.

Anonymous said...

And I oop!

Rihanna's hair care line crashed and burned already 👑 🐝 💇🏾‍♀️

Anonymous said...

Idiots will buy anything from someone who doesn't wear her own hair.

Stop trying to be white with the weave and spider looking lashes...our natural hair grows to the sun that's gives us more power THE SUN. Sunblock is cancerous, perms cancerous, synthetic hair made from plastic causes itching rashes, allergic reactions..it's right there and these simple minded females still flocking and supporting a black woman whose trying to turn into a white female.

WAKE UP. Killing yourself to look what the white people told you looks good.

Anonymous said...

11:25 QUIT Being The MOST CONQUERED & INCOMPETENT Over/ Hypersexualized Species On The Planet.

Us Black Women Would Appreciate THAT

Anonymous said...

This person cares nothing for you, why do idiots keep making rich people richer. Just dumb

Anonymous said...

@11:38Am https://youtu.be/8kN-QJXhu7I?si=nSbcN-VUAADNHXWJ...most talented underrated real song on this planet ....all octaves.

Anonymous said...

Lock JZ up!

Anonymous said...

Corny. People will buy into anything just to say they own something with a certain name on it. Great for them on the initial sales. Now let's see if those numbers hold up.

Anonymous said...

CHILE PLEASE THOSE NUMBERS ARE COOKED.

12:55, WTF YOU ON?

Anonymous said...

This is the worst product name ever. Nobody knows how to pronounce it.

Anonymous said...

Hope they using it on there wigs… cause lord knows Beyoncé is using it on hers… show me some scalp action

R in NYC said...

I won't be buying it. My natural hair grows just fine.

Anonymous said...

I hope my Ulta Beauty still has some by Saturday. I want to try it out.

Anonymous said...

I do not be-weave it

Anonymous said...

I'm sure they'll have plenty in stock and even a couple of pallets in the back @ 4:35 PM.

Anonymous said...

IT'S STILL UP & RUNNING, 12:41. RIH'S STUFF SALES UNLIKE BEY'S.

Anonymous said...

Unlike Rihanna's products, nothing Beyonce put out including her music sells. Never forget Jay Z helped Rihanna become a billionaire while Bey still tryna get to that level.

Anonymous said...

Her fans gonna expect their hair to look like her weaves/lace fronts and be mad when it don't afterwards.

Anonymous said...

A black woman with bleached white skin selling expensive “hair care products” all while wearing a platinum white WIG … HARD PASS! Save your money folks! Stop making this fraud richER! She’s on her way to prison with her husband & Diddy once he starts singing.

Anonymous said...

Jane toussaiant selling hair hair care products at Ulta. Oh boy

Anonymous said...

Aside from an older sister, Everyone in my crew and my environment is natural or has locs so it all depends on your own surroundings and who you see in celeb land, 11:25

Anonymous said...

“I’ve been checking sales a little bit, and just our e-commerce sales today alone have already doubled what we thought we would do in an entire week.”

So instead of one bottle they sold 2?
Her and J business ventures usually crash and burn.

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