Wednesday, March 06, 2024

Beyoncé Finds No Takers for Ivy Park Partnership?


Last year pop star Beyoncé dropped the final Ivy Park collection with her fashion partner Adidas, after a five year run [click here if you missed that].

Now the athleisure arm of the fashion industry are whispering that Beyoncé can't find a new partner because she priced herself out of the market...

Last year, sportswear giant Adidas and Beyoncé severed their deal, ending the five-year collaboration on Ivy Park, claiming the decision was mutual and citing “major creative differences.”
An insider told me, “It was a $100 million deal — Adidas paid her $20 million a year for five years and, unlike their collaboration with Kanye and Yeezys, (Ivy Park) never made any money. They offered her another deal for $7 million a year, but she turned them down.”
Beyoncé then tried to go to Nike, which also turned her down. Both Adidas and Nike have been suffering from lackluster sales, and Nike just announced major layoffs.
“(Beyoncé) really loves fashion and wants to get back into it but needs the right partner,” the source added. Presumably, a deep-pocketed partner.

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