Roc Nation Sports signs a new deal with Italian soccer league Serie A...
From Deadline
Jay-Z’s Roc Nation Sports has signed what has been described as a new “strategic partnership” with Italy’s top-flight soccer league Serie A.
The deal, which was announced yesterday via Roc Nation’s social accounts, has been forged to enhance the Italian league’s reach in North America. The two entities said they will partner to raise the league’s awareness in North America by engaging existing and new fans through digital content, marketing activations, and events.
Roc Nation and Serie A have had a working partnership since 2019. In 2020 at the height of the covid pandemic, the agency inked a deal with leading Serie A side AC Milan to host an event to raise support for key workers. The event was hosted by DJ Khaled and featured performances from artists such as Alicia Keys and Kelly Rowland. All proceeds went to charity. The pair later announced a full partnership.
Roc Nation also represents many leading European soccer players, including Romelu Lukaku of Serie A’s Inter Milan. Lukaku is one of Serie A’s biggest names, and he told local Italian press earlier this year that the multi-Grammy Award winner encouraged him to join Inter.
Made in Italy, Celebrated Globally…
— Roc Nation Sports International (@RocNationSI) July 10, 2023
Welcome to the Family @SerieA pic.twitter.com/18pcLa04Zz
7 comments:
Damn He got a face only a puppy could love. Yikes.
I'm not into sports, but he's a businessman, so this is just one of his many business ventures.
Side eyeing this...Italian league is notorious for the most racial slurs to black players. Their taunts from the crowd are merciless and they're known to throw banana peels. The leagues want only the Hollywood attention
9:43 he look like his mama.
They will use him then drop him later after they get the attention of the hip hop audience.
@9:43 when I looked at that pic the first thing I thought was that he has a face only a mother could love. I just wonder how long will Beyoncé stay with it
Bigg move for Hov and the crew he is a smart man like him or hate him in-between side eyeing Diddy for fumbling the bag after he gave him the game plan on how to extract a f@ckin fortune from the company men and women who do anything to save and boost profits to please their masters and stock holders who are usually the dozen or so board members the 2 or 3 dozen executives, and the countless number of stock holders who are not affiliated with the organization but I digress in between side eyeing Diddy for fumbling the bag after he gave him the blueprint on how to extract a f@ckin fortune from them he has been leveraging his carefully constructed relationship with the Italian Soccer league you can see this was a longtime in the making and its also strategic for building inroads for these league players and other major league player all over the world who may be thinking of cracking the American market. Or just see it from a professional soccer players point of view .........."America is the last untapped market and it's a first world country so expendable income is high and consumerism is the state religion and it seems like they will give you a soccer club all your own if you ask for it in your contract"......Hov was smart to think ahead to the biggest and fastest grow sport in the world fresh off of the world cup and bringing that cups stand out and champion to the MLS and the multi nationalism of the America population means there is an underserved market. Five years down the road when everyone else is taking an interest in soccer but still convinced because fans are not spending on or watching in the numbers the traditional big 3 (NBA, MLB, NFL) get in revenues and viewership Hov will be embedded and in ten years when everyone is trying to work there way in and starts throwing money at it instead of building the right kind of relationships Hov and his crew will be familiar to all in the soccer world, and will have built great relationships and be trusted and respected.
Please hard eyeroll. Is this deal similar to the one he had with the Nets and Barclays? You know where he was the mascot to get them some attention, but only owned .001% of the team?
Is this another grift like Tidal?
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