Ten years ago Sean Diddy Combs partnered with Diageo for the Deleon Tequila brand [click here if you missed that].
Now Diddy is accused Diageo of racism...
From TMZ
In the docs, obtained by TMZ, Diddy's team claims he's been in a partnership with Diageo to lead all marketing and innovation. Diddy says, after he sparked booming sales for Ciroc, the companies decided to go in together on DeLeon Tequila.
Unfortunately, per Diddy, Diageo has allegedly turned its back on both him and DeLeon ... to the point that Diddy says it's stifled growth and, more importantly, his bottom line.
Diddy claims, over the years, Diageo has refused to properly market/invest in DeLeon -- while going on to give most of its attention and resources to its other tequila lines like Don Julio or Casamigos. He believes this is racist.
For starters, Diddy alleges Diageo's neglect has risen to startling levels -- he claims his tequila has repeatedly been out of stock at retailers across the country, including huge markets in states like California and New York.
Diddy and co. say they suspect the reason for this is due to the color of his skin ... claiming "Diageo has typecasted Ciroc and DeLeon, apparently deciding they are 'Black brands' that should be targeted only to 'urban' consumers."
Not just that, but he even alleges he's been told by a Diageo exec that he might be getting the support he's wanted if he was Martha Stewart -- again, suggesting they didn't view him as anything more than a megaphone for one specific community.
Bottom line ... Diddy says he's been on his own trying to get DeLeon Tequila off the ground, and now Diageo should have to pay up for failing to live up to its contractual obligations to support his brands, and is asking the Court to order his company gets the same treatment as Diageo's other brands.
He also says he intends to seek billions in damages for Diageo's alleged misconduct in a separate lawsuit
16 comments:
HE STILL BE USING HIS BLACK CARD ?
Pushing liquor too!
So Bacardi owns Dusse and this company which is safe to assume isn't black owns Ciroc AND Deleon. All that support black is a marketing ploy to fatten gready negros pockets. No wonder BLM is bankrupt.
Sitting up there looking like a con man. Oh damn, he is a con man. So I guess he up there getting his con man on. Looking good con man.
👀
I have Diageo stock and I like it.
First of all that packaging is dreadful. That bottle is ugly and that logo is hideous. Casamigos & Don Julio is marketed heavily in urban markets, so he can't use the black card this time. Perhaps, people have just decided to just stop effing with YOU for whatever reason?
I'm glad I don't drink.
Whatever he selling, I’m not buying.
Looking like a funeral director…..
And you know they con men.
Looks like Sean and Shawn have been communicating and comparing notes guess Shawn lost the coin toss or won the coin toss depends on how you look at it so he went first.
That is a rather odd looking photograph not one I would have chosen to have plastered all over the place but maybe they were going for a certain look and this picture nailed it.
Hmmmmm.
Diddy is a con artist. Yelling "black excellence" on one side of his mouth, then, the next minute , dropping babies in Asian puss...and now, a Hispanic owned brand is allegedly racists towards him...? Ok, dude. He's definitely a loud mouth for black ppl, but, he also uses us for clout and racism claims...I'm over both him and Jay.
How has Diddy not been Bill Cosbied yet???
This will be difficult to prove. Good luck Puff
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