Adidas announced the news yesterday following in the footsteps of Chase Bank, Ye's talent agency CAA, his record label Def Jam, his divorce attorneys, Anna Wintour, Vogue, Balenciaga and Gap.
A finished documentary about Kanye has been shelved and his music streams have seen a sharp decline.
Meanwhile Kanye continues to interview with anyone who will have him and has double and tripled down on his rhetoric.