The movie is about a white guy who starts hearing the voice of Ice Cube in his head after a car accident.
Ice Cube's Big 3 pro basketball league partner Jeff Kwatinetz negotiated the deal for Ice Cube's 'Cube Vision' production company.
Fun Fact: Azealia Banks has accused Jeff Kwatinetz of seducing her and stealing the publishing rights to her debut album "Broke with Expensive Taste [click here if you missed that]."