Apparently the video was timed to coincide with the release of a pair of Lil Nas X Satan sneakers...'
Lil Nas X partnered with the MSCHF streetwear brand to release a limited edition pair of Nike brand Satan shoes containing one drop of human blood, a pentagram pendent and a pentagram inside. There were only 666 pairs made and the box features artwork 'The Last Judgment' by Jan Van Eyck depicting a hellscape. Previously MSCHF released a pair of 'God' sneakers containing holy water.
Nike has publicly denied any involvement with the shoe.