This week Quaker Oats announced there were rebranding Aunt Jemima Pancakes and Syrup after a Tik Tok video exposing its racist origins went viral...
How To Make A Non Racist Breakfast. #BlackLivesMatter #AllBlackLivesMatter #BlackWomenLivesMatter pic.twitter.com/WY6irZwWtJ
— KIRBY (@singkirbysing) June 15, 2020
Just hours after Aunt Jemima began trending on social media Quaker Oats released a statement acknowledging the 130 year old brand mascot was based on a racial stereotype and announced they would be rebranding in order to make progress toward racial equality.
Quaker Oats also promised to donate at least $5 million over five years “to create meaningful, ongoing support and engagement in the Black community.”
