Beyoncé partners with Adidas to create a new athleisure line...
From The Business Insider
Beyoncé is partnering with Adidas in a groundbreaking move for the athleisure industry.
On Thursday, the singer and the sports retailer announced a new partnership, with plans to co-create new footwear and apparel that will run the gamut from performance- to lifestyle-focused items. Beyoncé is additionally planning to work with Adidas to relaunch her athleisure brand, Ivy Park.
"This is the partnership of a lifetime for me," Beyoncé said in a statement. "Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business."
