Rihanna Kicks Off Fenty Beauty

Rihanna launches Fenty Beauty at Sephora in New York...

We stole the keys to @Sephora in #TimesSquare! Celebrate the launch of @fentybeauty with me at MIDNIGHT tonight! 1500 Broadway.

A post shared by badgalriri (@badgalriri) on Sep 7, 2017 at 7:01pm PDT

It's finally here!!

A post shared by Fenty Beauty By Rihanna (@fentybeauty) on Sep 7, 2017 at 11:37pm PDT

Meet the #FENTYFAMILY ❤️ @badgalriri #fentybeautyworldpremiere @malmerk @leomieanderson @duckieofficial @camila_costa @huanmodel

A post shared by Fenty Beauty By Rihanna (@fentybeauty) on Sep 7, 2017 at 6:13pm PDT

Foundation for all. 40 shades. What's yours? #fentybeauty

A post shared by Fenty Beauty By Rihanna (@fentybeauty) on Sep 8, 2017 at 1:42am PDT