Two years ago rapper 50 Cent vowed to end Diddy's Ciroc vodka reign with his own vodka Effen [click
here if you missed that].
Welp Diddy and Ciroc are still here but....
According to reports 50 Cent just sold his minority stake in Effen cutting ties with the brand.
In a post on Instagram 50 claims to have made $60 million on the sale.
Fun Fact: 50 once claimed to have made $400 million after selling his stake in Vitamin Water that turned out to be closer to $60 million [click
here if you missed that].