This week the BeyHive whipped themselves into a frenzy after Beyonce's favorite number popped up all over New York in a mystery ad campaign sponsored by Tidal [click here if you missed that].
Turns out it has NOTHING to do with Queen Bey...
Apparently the 4:44s popping up all around the city is to promote a new Tidal exclusive starring Academy Award winning actors Mahershala Ali, Lupita Nyong'o and Danny Glover.
Excited to bring @Sprint customers exclusive content through our partnership with @TIDALHiFi - more news coming tomorrow!! pic.twitter.com/YIbZ4h5Zoq— MarceloClaure (@marceloclaure) June 8, 2017
