Earlier this year NBA draft prospect Lonzo Ball's father Lavar Ball made a huge splash in the media hyping up his son's budding career [click here if you missed that].
Was there too much hype...?
Sure looks like it.
According to multiple reports Nike, Under Armor and Addias have all walked away from deals with Lonzo because of his father's input and demands.
Apparently Lavar is insisting he design a shoe for his son and that athletic companies partner with his Big Baller Brand as opposed to the usual licensing deal for rookies.
