Thursday, December 11, 2014

Sony Exec Calls Kevin Hart a Whore


Leaked emails between Sony execs reveal Kevin Hart was called a whore after he refused to Tweet about his new movie for free…

Sony is under siege by hackers who have been releasing sensitive emails in an effort to get the latest Sony release 'The Interview' scuttled because the movie is about killing North Korean dictator Kim Jong Un.

One of the emails between two execs slams Kevin Hart for refusing to Tweet for free.

Gawker got their hands on the exchange below.
As I suspected, I got a call from Jeremy Zimmer today informing me that they feel that if we’re going to expect and take advantage of Kevin’s social media savvy that “they” feel there is a price to be paid for it which is above and beyond the 3M he was paid to do the film. Jeremy was very clear that Kevin would do the normal publicity asked of him like junket, tv shows, radio interviews, etc, however, the social media blitzkrieg would cost us. I told him I was in a big meeting but would call him back. I’m tempted to suggest we call his bluff. If his film does NOT perform it hurts his brand and we have his next 3 films. 
I’m not saying he’s a whore, but he’s a whore. Lets discuss in Tuesday’s MPG mtg?
It's not as if we paid him 3M and 4M respectively for his last 2 films thinking he might be nominated. We paid for his ability to open a film which included his social media savvy. I feel like this is something that should be negotiated going into the film as opposed to after the fact. It feels tantamount to buying a car and then upon picking it up being told that the engine will cost extra. I'm tempted to suggest we call his bluff. If he doesn't do his normal routine, his film will not open as well and his brand will appear diminished and he will- in fact - be f**king himself because we have his next 2 immediate films. And then there's the social media precedent we're setting...especially in light of the fact that Channing is at the same agency.