Jay Z's Roc Nation Sports just sealed its first multimillion dollar deal for New York Yankee Robinson Cano...
From Page Six
Jay-Z’s Roc Nation Sports has landed New York Yankee Robinson Cano his first multimillion dollar sponsorship deal. The Yankee second baseman has signed a national deal with Pepsi to be the face of Major League Baseball for the beverage company. Cano’s first Pepsi ad will break at Citi Field during the All-Star game tomorrow. The Yankee slugger will also join Pepsi’s passion-driven “Live for Now” campaign, of which Beyoncé and Blake Shelton are also participants. Cano and Yankee closer Mariano Rivera were the only Yankees to have been named to this year’s All-Star team — veteran All-Stars Alex Rodriguez and Derek Jeter are injured. Cano is also captain of the American League’s Home Run Derby team. Cano signed with Roc Nation in April as the newly formed agency’s first client, severing ties with his former agent Scott Boras. Cano said at the time he was signing with Roc Nation because he was “ready to take a more active role in my endeavors on and off the field.”
