Months after announcing the creation of his new TV network, Revolt [click here if you missed that], Diddy is still struggling to launch...
From NY Post
After months of negotiations, his yet-to-launch channel, Revolt TV, has reached an agreement with Time Warner Cable to offer the channel to some — but not all — of its roughly 12 million subscribers.
Moreover, Revolt TV will have to pay for the cable carriage, in contrast to more established media players that get fees from pay-TV providers to offer their programming to subscribers, sources said.
Revolt already has an agreement to launch in around 10 million Comcast homes, as part of a deal Comcast struck with regulators to offer more minority-focused channels.
Combs, who has a clothing line and vodka brand, hyped Revolt yesterday at the Cannes Lions advertising festival, saying he wants to challenge MTV with a pop-culture channel that covers music like ESPN covers sport.
In pitching the channel to marketers, however, he may have hit a sour note when he let slip that he “hates watching commercials.”
Diddy also suggested that his channel wouldn’t be right for all advertisers.
“It would be almost not right to get in a partnership with somebody when we know we can’t deliver the audience; the message isn’t going to resonate with our audience [of millennials],” he said.
