Last year Jay Z and Beyonce lost their bid to trademark the name Blue Ivy because a party planning company already owned the rights [click here if you missed that].
Now Jay Z and Beyonce have re-filed the claim using Blue Ivy's full name...
According to Rumor Fix Jay Z and Beyonce recently filed to trademark Blue Ivy Carter and intend to use the name for cosmetics, skin care products, lotion, eyeglasses, baby strollers, scrunchies, key rings, playing cards, video games and dozens of other products.
The Carters have three years to put the name in use or face losing their bid.
