In a candid interview Essence Atkins says Tyler Perry's little experiment of casting Kim Kardashian in Temptation failed...
Essence tells Sister 2 Sister
"I found it interesting that Tyler did that with Temptation, hiring Kim Kardashian because she has 16 million Twitter followers, which would seem like a brilliant marketing plan."
"He has one of the biggest Twitter personalities out there in his movies, and he had one of the worst box office weekends."
"It’s not a failure, but it did worse than his movies usually do just based on him. I thought that was an interesting finding. Your experiment didn’t work."
"People want to see good stories. It’s not necessarily that they want to see Kim Kardashian in a movie. They want to see her in a bikini. They want to see her with Kanye. They want to see her on her show talking about her life with her sisters, but that doesn’t mean that they want to see her in a movie.”Temptation pulled in over $22 million in its debut weekend, making it Tyler Perry's second highest box office gross for a movie not starring Madea. Why Did I Get Married Too is no. 1 in that catagory with a $30 million opening weekend take.
Madea Goes to Jail raked in $41 million in its opening weekend becoming Tyler Perry's largest opening weekend to date.
