Recent studies show Beyonce generated the most buzz among celebrity endorsements...
In the graphic above, the amount of chatter about a brand is indicated by the size of the bubble, while the placement of the bubble shows the sentiment and the intensity of passion.
Beyoncé generated the largest share of buzz for the seven celebrities with 47% of the overall chatter, as well as the highest Passion Intensity score (76) and a mid-range Net Sentiment score (29). Online consumers chatted about her endorsement of Pepsi, revealing that they not only love the pairing of the two, but also the commercials and print ads.
