Retired basketball star Shaquille O'Neal is launching his own brand of vodka in direct competition with Diddy and Ciroc...
Shaq's vodka, 'Luv Shaq', will come in regular and coconut flavor and feature Shaq's face on the bottle.
Shaquille intends to sell his vodka for less than Circo in an effort to knock Diddy off the celebrity vodka throne.
Luv Shaq is scheduled to hit stores in 2013.
