Wednesday, August 22, 2012
Oprah Scores Big Ratings with Rihanna
Oprah's Next Chapter interview with Rihanna was a much needed shot in the arm for OWN, bringing in big ratings for the struggling network...
2.5 million viewers tuned in to watch Oprah turn Rihanna into a quivering mass of tears giving OWN its second highest telecast in the network's history.
Oprah's interview with Rihanna ranked #1 in key women demographics for its time slot and #2 in all of prime time.
The interview topped all key African American demographics in its time slot in both broadcast and ad-supported cable.