Jay Z and Rocawear just signed a sponsorship deal with the New York Yankees...
As part of the deal Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the 2012 season.
A statement released from Iconix Brand Group, Inc. reads,
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”
