In a recent interview Rihanna talks about toning down her look to avoid becoming a gimmick...
Rihanna tells Ryan Seacrest,
“I kinda just wanted to scale right back instead of having a look. I didn’t want to make it such a big deal about what hair color or what cut. I just wanted to go right back to something simple and something flexible, something a little more natural. It’s more about the music. I don’t want to become a gimmick—ever.”
“I’m just really having fun with the music and the style is a lot more accessible. It’s more lifestyle, it’s not so much a look or a costume, which I really enjoy.”
