Monday, October 10, 2011
Oprah Planning $15 Million Relaunch
Oprah Winfrey is planning a $15 million relaunch of her struggling OWN Network...
Oprah retired her successful 'Oprah Winfrey Show' show after 25 years to focus on her start-up network, OWN, and the transition has been anything but smooth.
Ten months into OWN's run and viewership has dropped off by over a third.
Oprah initially planned to have a limited role in front of the cameras on OWN but after its poor showing in the ratings executives at OWN's partner channel, Discovery, insisted Oprah be more visible to boost sagging ratings.
Expect a new Oprah talk show in January and Oprah hosting past episodes of 'The Oprah Winfrey Show' repackaged as "Oprah's Life Class".