For the past two years Janet Jackson has been the face of Blackglama Luxury Mink, who's fabled tag line is 'What Becomes a Legend Most?'.
Well the ad guy who came up with phrase doesn't think Janet measures up...
From WoW
“What becomes a legend most?” This is the immortal phrase that accompanies the still-going-despite-PETA ads for Blackglama luxury mink.
Created back in the mid-sixties by adman Peter Rogers, this campaign retains some of its fabled lure. In the days when Rogers of the Jane Trahey ad agency asked for and won every star from Judy Garland to Marlene Dietrich to Lauren Bacall to Diana Ross to Bettie Davis to Barbra Streisand to Rudolf Nureyev and Elizabeth Taylor, the ads have continued.
But when I telephoned my friend Peter Rogers, who dreamed it all up, he snorted that Janet can’t compare with his stars of yesterday and he thinks the ad is terrible, cheap and trashy. “She is the difference between celebrity and legend.”
I asked Peter if he gets paid for his brilliant original creation of asking “What becomes a legend most?” He went back to portrait painting down in New Orleans, saying, “No, of course not!”
