Had it not been for the recession he'd have done it years ago, but now Diddy is ready stick his toe in the European fashion pool.
“We had planned on [bringing the collection to Europe] three years ago but then the recession came and we really wanted to focus on making sure we stayed consistent in the U.S. But right now with what’s going on economically in Europe there’s opportunities, because people still need exciting things going on in their stores to keep people coming in…we feel now the time is right to really start the conversation.”And, after a successful showing at London's Sanderson Hotel, Diddy remarked,
“Almost anyone who has come here today was like, ‘I thought the product would have logos on it, I thought it would be baggy,’ when actually it’s timeless fashion, it has a little aspiration and it’s very clean…it’s great product.”
