Beyonce tells People Magazine,
"I came up with the concept for that video because lately I decided to take a break, and I’ve been home, being a wife. I figured it could be nice to give a little wink toward the things that I’ve been doing, so that’s why I’m a housewife in the video.”
“It’s an exaggerated, over-the-top version of what I’m doing right now, which is just living my life and being a woman at home, relaxing and trying to enjoy my life other than performing and music.”