But he is offering free rides for those of you who are. For the second year in a row Diddy's "Safe Rides" program is offering subway tokens and taxi vouchers to the drunken masses on New Year's Eve in New York City and Las Vegas. Diddy says, "New York stands as the world's icon for a New Year's Eve celebration and Las Vegas is the biggest party destination in the country. By bringing this program to both of these great cities we will continue to show the rest of the country that a sophisticated holiday celebration doesn't end when the ball drops, but when everyone gets home safely."
CIROC street teams will distribute thousands of debit and MTA cards to adult consumers (while supplies last) in New York City between 8:00 p.m. and 11:00 p.m. on New Year's Eve. Each debit card will provide up to $15.00 in cab fare - the approximate cost of a single taxicab fare within New York City. All MTA cards are redeemable for a one-way subway or bus fare valued at $2.25.
In Las Vegas, CIROC brand ambassadors will distribute pre-paid taxi cards (valued up to $15) at key venues and high traffic locations in an effort to promote responsible decision-making this holiday season.
