because he refuses to wear Adidas. Marcus Jordan plays basketball for the University of Central Florida and UCF has [or had] a contract with Adidas that requires their players and coaching staff to ONLY wear Adidas and ONLY use Adidas equipment, but Marcus will only play in Air Jordans. After the freshman guard showed up for an exhibition game wearing his Jordans and Adidas ankle straps, Adidas pulled the plug on the school's contract saying, "The University of Central Florida has chosen not to deliver on their contractual commitment to Adidas. As a result we have chosen not to continue our relationship with them moving forward."