And if that's not enough MJ for you, you can also bid on 12 strands of singed hair from when Michael got burned during the shooting of the 1984 Pepsi commercial. Joe doesn't have anything to do with the sale of the burned hair, but that's only because the executive producer on the set was able to scoop the hair up before Joe could get there. The hair is being auctioned off by International Autograph Auctions at the Edwardian Radisson Hotel at Heathrow in London on Oct. 17 and includes a transcript account of the incident and a signed color photo.