Damon Dash unveiled his new 2-door luxury SUV at the Baselworld watch expo in Switzerland recently. Why he debuted a car at a watch show? Beats me. But I suspect it's because the truck was designed by Dame's luxury timepiece and jewelry brand, Tiret New York. Anyway, get this: The truck got diamonds in it. Based on the Range Rover Sport body, the truck has accents throughout that match Tiret's opulent oversized, bejeweled timepieces by designer Daniel Lazar. Spotted at Luxist
