50 Cent is suing Taco Bell for planting a fake story about him changing his name for a Taco Bell promotion. According to the suit, Taco Bell parlayed a media stunt into an ad campaign. 50's lawyers are accusing Taco Bell of false advertising by circulating a letter addressed to 50 asking him to "change his name for one day from '50 Cent' to '79 Cent,' '89 Cent' or '99 Cent.' ""After Taco Bell drafted the letter, it did not send it to [50 Cent]. Instead Taco Bell released it to the national press," his lawyers wrote. The letter was designed to promote the company's "79-89-99 Cent Why Pay More" campaign, while avoiding the multimillion dollar fee the rapper might have charged to use his name, the lawsuit claims.
