This week Rihanna slammed the SnapChat app after they promoted a game asking players if they'd rather 'slap Rihanna' or 'punch Chris Brown [click here if you missed that].
SnapChat pays dearly for their lapse in judgement...
As Rihanna's rebuttal went viral SnapChat stocks dropped 5% to their lowest level in a month.
The stock recovered slightly at closing at a 3.6% loss.
