Earlier this week news leaked that Adidas, Nike, and Under Armor walked away from endorsement deal talks with NBA hopeful Lonzo Ball after his father Lavar insisted on a full-partnership with his Big Baller Brand instead of the usual licensing deal for rookies [click here if you missed that].
Yesterday Lavar Ball released his son's signature shoe with a $500 price point...
After backlash over the price Lavar Ball unapologetically Tweeted 'If you can't afford the ZOs You're NOT a big baller!
