After several businesses attempted to trademark the name Blue Ivy Carter, Jay Z and Beyonce stepped in to prevent it with their own trademark application...
Four days after Blue Ivy Carter was born a New York businessman tried to trademark Blue Ivy NYC for a clothing line and another company tried to trademark Blue Ivy Carter Glory IV for a perfume line.
Both applications were denied on the grounds that the names belong "to a very famous infant."
On January 26, 2012 Jay Z and Beyonce filed their own trademark application to prevent Blue Ivy's name from being exploited.
